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Lauren MacGuidwin

Product designer

  • 💼 Work
  • 💬 Contact
  • 📋 Resume
  • 👤 LinkedIn

I’m Lauren, a product designer who crafts experiences that clarify the complex, solve problems, and build businesses.

Price shopping for prescriptions
I led UX and UI design for GoodRx’s partnership with Surescripts, creating a new flow allowing patients to compare and confirm prescription prices across pharmacies and payment methods.

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Connecting patients to primary care
I led end-to-end product design for Solv’s expansion from urgent care into primary care, driving $500k in annual recurring revenue and 9,500+ bookings for 200+ providers.

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Solv Design System
I built the design system that more than doubled paperwork completion rates and improved speed, quality, workflow, and collaboration across the product development team.

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Shopping with a budget
I led iterative design efforts for a 0 → 1 product to help car shoppers get pre-qualified for used cars, resulting in one of the most successful launches in Shift history.

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Seamless car shopping
Led research and design for redesign of Shift’s vehicle detail page which increased test drive booking CTR by 25% and reduced fee-related complaints by 50%.

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Streamlined car selling
Led iterative design for Shift’s seller estimate page. Our team uncovered lack of product-market fit, experimented with the product and customer experience, and fundamentally altered the business model which increased car acquisition by 160%.

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