Increase cars acquired from sellers in 6 months
Car sellers were confused and frustrated by complicated process and payment details. We redesigned the estimate page to improve clarity early in the experience.
I did product design (UX, UI, copy, user testing) while working with a PM, EM, engineers, and sales lead. We did multiple iterations over the course of 5-6 months.
We uncovered a lack of product-market fit via user testing and A/B testing, and pivoted to a new way of working with sellers. After 6 months of iterations and a new business model, metrics well surpassed business goals. View prototype