I'm Lauren, a plant mom and product designer at Shift. I solve business goals and user needs with problem-focused design and research. Outside of work, you can probably find me boxing or eating ramen. My backpack currently gets refills from San Francisco.
Propose a project or say hello at LMacGuidwin@gmail.com.
Worked closely with product manager, engineering, sales, and operations while redesigning estimate page for car sellers using iterative design and usability testing process. Over the course of 6 months, we uncovered user problems, altered Shift’s business operations to better fit customer needs, and increased conversion by 260%.
Product design, research, and testing for Shift's responsive vehicle detail page. Increased clicks into test drive bookings (+20%) and decreased customer questions about car features. Shop at Shift
UX design (for a team of 4) for a responsive web application for the USDA's National School Lunch Program. The digital application will impact millions of lower income American households in the 2017-2018 school year.
Product design, research, and testing for a professor-facing mobile app for a startup.
Product design for Google's desktop site to help new employees get acclimated to their respective teams and company.