Goal
Increase cars acquired from sellers in 6 months

Problem
Car sellers were confused and frustrated by complicated process and payment details. We redesigned the estimate page to improve clarity early in the experience.

Role
I did product design (UX, UI, copy, user testing) while working with a product manager, engineering manager, engineering team, and sales lead. We did multiple iterations over the course of 5-6 months.

Outcome
We uncovered a lack of product-market fit via user testing and A/B testing, and pivoted to a new way of working with sellers. After 6 months of iterations and a new business model, metrics well surpassed business goals. View prototype