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Lauren MacGuidwin

Product designer

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I’m a strategic, curious product designer exploring new opportunities. I use pixels and psychology to solve human problems and create business impact. Propose a project or say hello.

Streamlining prescription discounts · Coming soon

Connecting patients to primary care · Password required
I led end-to-end product design for Solv’s expansion from urgent care into primary care. The product drove 9,500+ bookings for 200+ providers. View project

Solv’s Design System
I led the creation of, collaboration on, and advocacy for Solv’s first design system, Jigsaw. Jigsaw components increased paperwork conversion 200% and improved the team’s speed, quality, workflow, and collaboration. View project

Shopping with a budget
I led iterative design efforts for a 0 → 1 product to help car shoppers get pre-qualified for used cars, resulting in one of the most successful launches in Shift history. View project

 

Seamless car shopping
Led research and design for redesign of Shift’s vehicle detail page which increased conversion 25% and reduced fee-related complaints by 50%. View project

 

Streamlined car selling
Led iterative design for Shift’s seller estimate page. Our team uncovered lack of product-market fit, experimented with the product and customer experience, and fundamentally altered the business model which increased car acquisition by 160%. View project

Designing a better design critique
Continuous process design for exchanging feedback as our team scaled from 3 to 8 designers. (Photo by Erica Burnett) View project

Designing Google's worldwide onboarding site · Password required
Product design for desktop site helping new hires onboard to their new company and teams. View project

The TurboTax for school lunch subsidies
I did UX design for a responsive web application that won 1st place and best behavioral design in the USDA’s E.A.T. School Lunch U.X. Challenge.