Lauren MacGuidwin
Product designer
LunchLine: the TurboTax for school meal subsidies
Problem
The Department of Agriculture (USDA) subsidizes 7+ billion school meals every year for students of lower income households. Unfortunately, 2 million children (1 of every 5 students) don't get the right subsidy because the paper application is so hard to understand.
The current paper application comes with 4 pages of instructions. Above is the USDA's annotated version.
Goal
The USDA ran a nationwide contest asking teams to build a responsive web application that improve the accuracy and simplicity of the process. The ideas would benefit millions of lower income households when qualifying for subsidies beginning in the 2017-2018 school year.
Outcome
Won 1st place, best visual design, and best behavioral design
Role
I led UX design (user flows, wireframing, prototyping, usability testing, copy) in our team of 4 (product manager, UX designer, visual designer, and developer).
Initial wireframes.
